Integrating Shipping
Role
Product Design
Year
2021 – 2022
Client
Kleinanzeigen
Context
Payments initially launched with an offer flow where buyers manually typed in the amount of money they were offering to pay including shipping costs
Diverse palette of items being available on Kleinanzeigen means different shipping options in terms of size, insurance and carriers → Buyers couldn‘t anticipate the shipping option that would most likely make sense to the seller
Negotiations with carriers to integrate shipping solutions needed time
Task
Make the payment experience more convenient by integrating shipping into the flow reducing effort for buyers and sellers
Identify ways to improve convenience even before carrier negotiations finished
Actions
Introduced a lightweight shipping integration by allowing sellers to add a manual shipping cost to their ads that would be calculated into the offer flow → Sellers now had better control over shipping costs while buyers could anticipate shipping costs and focus on their offers
Next Steps
Integrated carrier APIs to offer a fully built-in shipping functionality including automatic label creation.
Sellers could choose different carriers as well as package sizes and insurance coverage while posting an ad
Buyers could pick between these predefined options when making an offer
Shipping labels were created automatically when the payment went through, including tracking options inside of the Kleinanzeigen apps
Results
Higher retention and less cancelled offer flows due to an easier and more convenient process
Usage of payment functionality and shipping feature delivered on target results